Egypt 2036

For this project, I was invited to explore the visual identity of a future Olympic host city, choosing between the 2036 Summer or 2038 Winter Games. I selected Egypt’s New Administrative Capital (NAC), a city still in the making. Being built with smart technology and global events in mind.

I wanted my logo concepts to reflect that duality, the soul of Egypt’s past meeting the sleek lines of tomorrow.

Research

Population Statistics

• Total Population (2023): 114.5 million

• Population Growth (2023): 1.7% annually

• Projected Population (2024): 116.53 million

• Adjusted Growth Rate: 1.57%

Urban Community

Egypt's urban areas include satellite cities of the original capital, Cairo.

Native Animals to Egypt

Hyena
Egyptian Mongoose
Sand Rat
Caracal
Dugong
Dorcas Gazelle
Sand Cat
Long-Eared Hedgehog
Camel
Cape Hyrax

Insights

During my research the spinx stood out to me because not only is it an important part of ancient egypt but it also has a strong meaning. It represents Kingship, Royalty, and Sacred status.

Also the elements within the buildings them selves. The pillars in the New Administrative Capital use a modern style opposed to the traditional ancient style. Finding this helped me to pull in that new modern style they are going for in one of my logos.